Privacy Policy

Last updated: March 2025  ·  Governed by the Personal Data Protection Act 2012 (Singapore)

1. Overview

This website is operated by an appointed marketing agent in connection with a Singapore new launch residential development. We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This policy explains what data we collect, how we use it, and your rights as a data subject.

2. Data We Collect

When you register your interest through this website, we may collect the following personal data:

• Full name
• Mobile phone number
• Email address
• Buyer type preference (own stay / investment)
• Bedroom preference
• IP address and browser information (collected automatically via analytics)
• Date and time of form submission

3. How We Use Your Data

Your personal data is collected for the following purposes:

• To contact you regarding your expressed interest in this property development
• To provide you with project information including floor plans, pricing, and unit availability
• To schedule showflat appointments or consultant calls at your request
• To send property-related updates relevant to your interest
• To comply with legal and regulatory obligations

4. Disclosure of Your Data

Your personal data may be disclosed to the following parties for the purposes described above:

• ERA Realty Network Pte Ltd and its appointed salespersons
• The developer and its authorised representatives
• Third-party CRM, email, and marketing automation service providers operating under data processing agreements
• Government authorities, where required by applicable law

We do not sell your personal data to third parties.

5. Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. If you have not transacted with us and have not re-engaged within 3 years of your initial registration, your data will be reviewed for deletion.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data from unauthorised access, use, disclosure, alteration, or destruction. However, no data transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Your Rights Under the PDPA

Under the PDPA, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — request that inaccurate or incomplete data be corrected
• Withdrawal of consent — withdraw your consent to the collection, use, or disclosure of your personal data at any time

To exercise any of these rights, please contact us via WhatsApp at +65 8888 8888 or reach the appointed salesperson directly.

8. Withdrawing Consent & Opt-Out

You may withdraw your consent to receive further marketing communications from us at any time by replying "STOP" to any WhatsApp or SMS message, clicking the unsubscribe link in any email, or contacting us directly. Please note that withdrawal of consent may affect our ability to provide you with property-related services.

9. Cookies & Analytics

This website may use cookies and third-party analytics tools (such as Google Analytics and Meta Pixel) to understand how visitors interact with the site. This information is aggregated and does not personally identify individual visitors. You may disable cookies through your browser settings, though this may affect website functionality.

10. Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their respective privacy policies before submitting any personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of this website after changes are posted constitutes acceptance of the revised policy.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Singapore, including the Personal Data Protection Act 2012 (PDPA). Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of Singapore.

For any privacy-related enquiries, please contact:

Tan Yong Jun Jason
ERA Realty Network Pte Ltd (CEA Licence No. L3002382K)
CEA Reg. No. R048613F
WhatsApp: +65 8888 8888